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About us

At Gretel we love modern design. We also love all things pretty. Your home can be stylish and have a heart; we like to think of it as cozy sophistication.

We source home accessories from around the world that we love (not just like) and hope that you will fall for them too. We admire products that are clearly hand-made and look for those with an emotional element to their design. We do believe in love at first sight (impulse buys), but we don’t believe in excess. Gretel’s collection is carefully curated and uncluttered, so that your home can be too.

Gretel was founded in 2009 by Abby Kellett, a British interior stylist whose style is, well, pretty modern. Gretel Home is based in Miami, Florida. Abby is based in Shanghai, China.

Our homepage photography is by Claudia Uribe Touri,